This course is designed to engage students in a Spanish business environment and communicate effectively in real life situations. This course focuses on current economic, political and cross-cultural issues relevant to conducting business in the Spanish-speaking world since business negotiations, styles and strategies differ from one culture to another. It emphasizes on domestic and international marketing practices, market segmentation, advertising, export/import, financing, retail/wholesale, entry into international markets, and on cultural aspects in Spain and Latin America that affect domestic and international trade. This class will introduce realistic situations and specialized vocabulary that business and finance professionals need to use with Hispanic members of the community in the course of their daily work and will also teach the students the cultural background that they will use in the business field and how to conduct business with Spanish-speaking countries. Spanish language news media, video and Internet resources will help us to stay informed about contemporary development in the business scenes of the Spanish-speaking countries and Europe. Language skills practice will include writing, interviewing, debating and negotiating. The course will be conducted in Spanish.
Field WorkCountry: China
Day: 1 - Shanghai - Tuesday, 03 February
Business Spanish students will meet with Ling Zeng, Owner of Eight Art Hotel, and her staff. Students will have ready beforehand a set of questions or issues they want to explore while they visit and engage with the contacts. Academic Objectives:
- To engage students in a business environment they can learn about and to discuss about in the Business Spanish class and to make cross-cultural issues relevant to students about conducting business in Shanghai since business negotiations, styles and strategies differ from one culture to another.
- To observe the business process from beginning to end and domestic and international marketing practices, market segmentation, advertising, export/import, financing, retail/wholesale, entry into international markets, and on cultural aspects in Shanghai that affect domestic and international business.
- Students will share their learning and knowledge later in the Business Spanish class in a group project about all aspects of business they learned from the experience in Spanish. In small groups of 3-4 students, students will present a new hotel business plan. This written project will include the following elements: 1) the description of a new hotel business to be established in a specific Hispanic country following the model of Shanghai when possible; 2) an analysis/evaluation of the political, economic, cultural and business setting of the target country and the implications of this information for the creation of the new hotel; 3) an analysis/evaluation of the possible effects of your hotel in the focus country; 4) a comparison with the hotel in Shanghai to the one they propose. The results of this research project will be presented following the requirements explained in class.