Communication Strategies for Business Professionals

3500-102:
Discipline: Semester at Sea Seminars
Instructor: Bangs
Credits: 3
Day: B
Start: 13:05
End: 14:20
Field Work: Day Rio de Janeiro 3 | Brazil Download Syllabus

Participants will sharpen speaking and writing skills for professional situations related to their areas of concentration. They will learn strategies for structuring and delivering persuasive material for a variety of audiences and will engage in some of the most important conversations taking place in business today. These may include globalization and emerging communication technologies.

Special Requirements: To enroll, students should have completed at least a basic composition course. Additional composition courses would be helpful, particularly any coursework or experience in technical writing.

Field Work

Country: Brazil
Day: Rio de Janeiro 3

We will visit a Brazilian-based, multinational business and a state travel office to learn firsthand the challenges of marketing to and communicating with a global customer and employee base. Our first stop will be the world headquarters of H. Stern, the largest manufacturer and seller of gemstones and jewelry in Brazil. We will tour H. Stern's manufacturing facilities and watch as employees create jewelry from a selection of Brazilian gemstones. There will be an opportunity to meet with H. Stern executives who manage H. Stern's external and internal communication functions. For lunch, we will join students in Professor Carvalho's "Foundations of International Business" class for a meeting with representatives of the Canadian trade office in Rio de Janeiro.

Following lunch, we will travel to the Office of Tourism for the State of Rio de Janeiro, tour its facilities, and meet with officials responsible for communicating with nations participating in the 2014 World Cup and 2016 Olympic Games.