Fundamentals of Entrepreneurship [CRN 77185]

Discipline: Management
Instructor: Lenk
Credits: 3
Day: A
Start: 1640
End: 1800
Field Work: Day 5 - Friday, 14 October | Morocco Download Syllabus


Entrepreneurism is the practice of building new forms of value creation, either within an existing organization or creating a new venture.  This course first surveys the role of entrepreneurship in local and global society, and progresses to exploring individual entrepreneur social sustainability values, ideas and new venture creation.  Students will develop a greater self-awareness of their fit with entrepreneurial environments and learn the processes of opportunity identification, resource acquisition and analyses, strategic market entry, and performance assessment.  Through a combination of readings, interactive exercises, projects, and exams, students will understand why entrepreneurship is important to society, and acquire tools to creatively solve problems, generate venture ideas, and develop the tools needed to assess the value of their new venture ideas.

Field Work

Country: Morocco
Day: 5 - Friday, 14 October

This field class will involve students listening to and learning from the Moroccan entrepreneurs as well as helping the entrepreneurs brainstorm any business issues that they bring for the students to consider.  Six or more Moroccan entrepreneurs will work with student groups, and at the end of the day, will report out to the entire field class what they have learned and generated for the entrepreneurs, enabling all students to learn from each group. Learning Objectives:

  1. Demonstrate facts gathered from their efforts to discover and gain in understanding about what motivates a Moroccan entrepreneur to start their own business, their passions and expertise, the specifics of the organizations that they are founding, the stage of development, and their opportunities and challenges.
  2. Present the facts gathered and strategies developed from listening effectively to the brainstorming requests by the Moroccan entrepreneurs and developing several defended strategy options for the entrepreneurs after brainstorming sessions.