Fundamentals of Entrepreneurship [CRN 77185]

Discipline: Management
Instructor: Deif
Credits: 3
Day: B
Start: 1410
End: 1530
Field Work: Day 2 | October 16, 2019 | Morocco
Prerequisites: None Download Syllabus

This course describes entrepreneurship as a process of economic or social value creation, rather than the single event of opening a business. The course will focus on opportunity recognition, assembly of the financial and human resources needed, and launching the new venture. In the unique setup of this voyage experience, the understanding of value, the capturing of opportunities as well as the recognition of resources will all be discussed in a more global context. Furthermore, the planned field visit will help students to compare and contrast many of the entrepreneurship national and international opportunities.

Topics covered will include; opportunity recognition, creativity, feasibility analysis, business plans, industry and market analyses, business models, teams, entrepreneurial finance and elevator pitches. This will be accomplished through a mix of readings, projects, and group and individual exercises designed to equip students with the required tools and skills for new venture creation. Also, games and simulations will be used to engage students and expose them to various entrepreneurship challenges.

By the end of this course, students will have the skills and knowledge required to bring a new idea to fruition. These skills and tools will allow students to function as creative innovators in whatever career path you choose.

Field Work

Country: Morocco
Day: 2
Date: October 16, 2019

The field study will connect the course content to the reality of creating and running a social venture in an emerging economy. Furthermore, the study will explore the role of social entrepreneurship as a successful development tool. We will visit an incubator and have face to face interviews with multiple entrepreneurs within their startups. Students will analyze and present their observations and gathered data according to the entrepreneurship concepts studied in class.

Learning Objectives:
1. Apply principles of social and sustainable venturing covered in class.
2. Explore issues related to entrepreneurship in country with poverty.
3. Learn the practical issues related to creating and running a venture that must focus on financial viability and a social mission.