Fundamentals of Entrepreneurship [CRN 15966]

Discipline: Management
Instructor: Russ
Credits: 3
Day: A
Start: 1710
End: 1830
Field Work: Day 6 | March 5, 2020 | India
Prerequisites: None Download Syllabus

This course is about developing and managing ideas that can be primed into successful business ventures. We will systematically and creatively approach the subjects of ideas instigation, business opportunity need identification and the development of appropriate entrepreneurial business models and strategies within the knowledge-driven, digital, global economy. We will consider the issues arising from the implementation of the business models and venture growth and maturity as well. Further, we will identify internal and external risks and barriers and ways to overcome them stimulating the comparison and integration of different cultural perspectives. The class will use numerous discovery, problem-solving and strategic tools, and frameworks and concentrate on turning them into a viable business solution while systematically surveying the subject of entrepreneurship.

Students will foster a greater self-awareness of their entrepreneurial skills and learn how to generate new ideas as well as how to identify new opportunities, how to analyze resources and strategies, how to generate business models and how to conduct feasibility analysis. Some of these class assignments will include individual idea logs, an elevator speech, and short written papers as well as small group (of four students) new venture international business plans PowerPoint presentations that will be critiqued judiciously by the class.

Field Work

Country: India
Day: 6
Date: March 5, 2020

Our field class will include a visit and tour of NASSCOM-Kochi and the Start-Up Warehouse, presentations by NASSCOM-Kochi leadership on the entrepreneurial environment in Kochi and the operations of the Start-Up Warehouse, and discussions with individual entrepreneurs. Based on your own research prior to and during the Field Class, you will write a paper that fully explores the context for entrepreneurship in Kochi. In addition, you will interview and write a profile of one entrepreneur, exploring the challenges s/he faced, if and how these challenges have been overcome and what are the future aspirations in terms of scale and scope of her/his business. Students will be provided with a small number of specific, short readings prior to their visits, as well as guidelines for observations and for brief interviews.

Learning objectives:
1. Gain a deeper understanding of the characteristics of the entrepreneurial environment in India
2. Understand the role of NASSCOM in facilitating entrepreneurial activities in Kochi (and India, more broadly)
3. Enhance your knowledge of the challenges faced by individual entrepreneurs when starting and attempting to scale up new enterprises in India
4. Learn the practical issues related to creating and running a venture that must focus on financial viability and their business and/or social mission