International Business Management [CRN 15982]

475:
Discipline: Management
Instructor: Russ
Credits: 3
Day: B
Start: 1410
End: 1530
Field Work: Day 6 | February 5, 2020 | China
Prerequisites: One (1) principles or fundamentals of finance course, AND one (1) principles or fundamentals of marketing course, AND one (1) and fundamentals of management course Download Syllabus

This course offers a broad survey of international business issues and focuses on new managerial opportunities and issues of conducting business in the global arena. It provides insight into the emergence of new international markets and the importance of local culture, foreign currency exchange markets and local institutional forces. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. This course aims to improve students understanding that new technological innovations, demands for sustainable developments, and the globalization of business brings new opportunities and threats to governments, firms, and individuals. Specifically, understanding of organizational strategic and functional consequences will be emphasized. This requires management to balance economic, business, social and environmental concerns and outcomes. For that to happen, business leaders need to effectively and efficiently manage the relationships of all those aspects across different time horizons and link their organizational practices to strategy and outcomes in the global arena.

The subject’s thorough coverage helps students develop an understanding of the wide range of management theories and research available in this field—from competitive strategy and industry analysis to environmental trends, ethics, and sustainability. Special attention will be given to an analysis of multinational/international firms’ practice through the discussion of case studies in the cross-cultural context. This course introduces elements of international business that challenges and enables businesses to compete successfully in the global marketplace from a cross-cultural perspective as it exists today, with an outlook of future growth and expansion. The course will investigate the impact of macro-environmental (e.g. economic, social, technological, nature, etc.) and industry forces on business and management strategies and practices. Also, specific functional aspects of business (e.g., marketing, finance, accounting, human resources, etc.) will be studied as well as the need for cross-cultural leadership and communication skills.

Field Work

Country: China
Day: 6
Date: February 5, 2020

The class will visit the Disneyland theme park in Shanghai, observing first-hand the application of a western global service provider in an Asian context, both through the park experience and meetings with park management.

Learning Objectives:
1. Gain a deeper understanding of how a global company designs its strategy and operations in TBA so it is adapted to the local culture, versus the alternative of utilizing headquarters practices
2. Observe the operations of a major multinational corporation with a substantial operation in China
3. Experience operational challenges for global companies in areas such as human resource management, marketing, and services management
4. Enhance your knowledge of how corporate social responsibility (CSR) manifests in a global company’s international markets, most particularly in China