Since United Nations Conference on Environment and Development (UNCED), also known as the Rio de Janeiro Earth Summit or Rio 92’, international tourism development efforts at local, regional and national levels have focused on tourism as a means to sustainable development. Tourism is seen as an instrument in achieving the United Nations Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development. Sustainable tourism development requires innovation on a conceptual, process and product level. This course analyses the role of governmental, business and “third sector” organizations in the sustainable development process and the associated trends and issues. Instruments for sustainable tourism development are examined and discussed in international case studies and selected field trips during the SAS Spring 2017 voyage. Methods and techniques that reconcile the different interests are discussed and applied in various international contexts. The central issues are sustainability, globalization and intervention strategies.
Field WorkCountry: China
Date: February 1, 2017
The globalization of tourism presents specific challenges. The purpose of this field class is to learn about the growing demand for tourism in China domestically and internationally. Increasing incomes in China have contributed to the fact that 120 million Chinese traveled internationally in 2016. In addition, we visit Shanghai Disney and will also hear from Disney officials about the development and opening of the Disney and the lessons learned with regard to the immersion of Disney into the Chinese culture.
1. To learn about the dramatic increase demand for international and domestic tourism by China
2. To understand the cultural issues in the development of Shanghai Disney
3. To discuss unique challenges of management, human resources and training the Disney culture in a foreign country