The International Marketing course will provide students with an understanding of international similarities and differences in marketing structures, functions and processes as related to the socio-economic and cultural environment and a consideration of the opportunities and problems of international marketing. The course will have as its objectives to: 1. Develop skill and knowledge to understand, interpret, and analyze modern international marketing strategies and practices; 2. Build a strong foundation for critical thinking in the area of international marketing; 3. Investigate and report on leading international marketing issues, practices, and ideas. 6. Analyze current international trends and developments, similarities and differences, and convergences and divergences among trade systems as related to cultural, political, religious, social, economic, and global variables and influences. 7. All of the above objectives will be accomplished by comparing the marketing environment of developed and developing countries.
Introduction to Marketing
The field portion of the course will focus on ‘Market Entry Strategies and Practices.’ Throughout the voyage students will have the opportunity to, in a comparative manner, investigate the application of market entry strategies and practices to the reality of both developed and developing countries. Students will meet with American, British, Brazilian and South African trade commissioners operating abroad to learn from their experience the major reasons for success and failures in expanding internationally. In addition, students will have the opportunity to visit the following sites in Rio on November 13, 2012:
- www.vale.com.br/. Vale is the second biggest mining company in the world and the largest private company in Latin America. Headquartered in Brazil and operating in 38 countries, Vale now employs over 138,000 people, including employees and contractors. Vale is the global leader in iron ore and the second biggest nickel producer. They also produce copper, coal, manganese, ferroalloys, fertilizers, cobalt and platinum group metals. In addition, we operate in the logistics, steel, energy and fertilizers sectors.
In this visit, an executive from Vale will share with students some of the challenges and opportunities Vale faced when expanding internationally. They will also mention some of the strategies used by Vale to overcome the challenges and take advantages of the opportunities.
. Petrobras is Brazil’s state owned petroleum company. It performs as an energy company in the following sectors: exploration and production, refining, oil and natural gas trade and transportation, petrochemicals, and derivatives, electric energy, biofuel and other renewable energy source distribution. A leader in the Brazilian oil industry, Petrobras has expanded its operations aiming to be among the top five integrated energy companies in the world by 2020. It has a presence in 28 countries. The 2011-2015 business plan foresees investments in the order of $224.7 billion.
This visit will focus on the discovery of the new oil fields in the Atlantic Ocean that will place Brazil among the major exporters of oil in the world. Students will also have the opportunity to learn about the implications of this discovery on energy alliances in the South America and worldwide.