International Marketing (Section 2)

Discipline: Semester at Sea Seminars
Instructor: Oliphant
Credits: 3
Day: A
Start: 0800
End: 0915
Field Work: Day 1 | Vietnam Download Syllabus

The objective of this course is to provide you with a method for analyzing world markets and their respective consumers and environments, and to equip you with the tools needed to develop marketing strategies for an ever-changing global market. We will accomplish this objective through lecture and discussion of relevant concepts, readings from the business press, case analyses of actual global marketing issues, and through an in-depth group research project resulting in a market entry strategy into the foreign country of your choice.

Field Work

Country: Vietnam
Day: 1

The purpose of this field lab will be to tour the Mekong Delta.  This piece of Vietnamese history intertwines deeply with American history.  We will be tour the site, looking at it through the eyes of a U.S. prospective company and as s an opportunity to market the geographic area to the U.S. tourism or commerce sectors.   Students will be required to research the history of the Delta as it relates to the U.S. as well as study companies from the U.S. that are doing business in Vietnam.  We will visit the Mekong Delta via bus and eat dinner in Vietnam.  Students will present their findings as a group with an individual opinion piece as well.
Academic Objectives:
  1. To compare and contrast the history of the Delta from 40 years ago and today.
  2. To look at the area through the lens of a business from the U.S.
  3. To analyze how to market a potential business or product to the U.S. market.