Globalization has transformed the worldwide media environment. Students in this course will examine global media systems through a comparison of the media systems of some of the countries visited during the voyage. Grounding their understanding in media theories such as development communication, flow and contra-flow, students will examine the production and consumption of media content around the globe. In particular, we will examine the flow of information through diverse media such as television, film, cell phones, radio, and the Internet. You will analyze your own media consumption, particularly new media such as Facebook, Twitter, blogs, online gaming, and so on, and compare it with that of the people in the countries we will visit. Field work will allow you to explore the social, cultural, and political effects of international mass media on some of the countries visited on the voyage.
Field WorkCountry: Germany
Day: 2- Rostock - Tuesday, 9 September
We will visit the Hamburg Media School to gain an understanding of the complexity of media in Europe, how media corporations operate in Germany and internationally, and how students in Germany are educated about media. The field lab will include a tour of the Media School and an exploration of the InnoLab. The HMS/InnoLab has added to its curriculum eCulture, creating digital access to culture, an exciting new sector in the digital era and we will learn more about it. We will engage in a conversation with German professors about media changes in Europe (and in Germany). Furthermore, we will meet with an executive from one multinational media company – Axel Springer – and learn about how it operates nationally and internationally. You will also have some opportunity to chat with the students of the Hamburg Media School. Academic Objectives are to: 1. Learn about conventional and digital media education in Germany 2. Understand media changes in Germany and in Europe 3. Be informed about the business aspect of media production in Europe