International Business (Section 1)

3500-501:
Discipline: Semester at Sea Seminars
Instructor: Allred
Credits: 3
Day: A
Start: 0925
End: 1040
Field Work: Day 6 | China Download Syllabus

International Business will expose undergraduate business students to the fundamental principles applicable to managing in the global business environment. This course is structured as a seminar and will go beyond what is found in a traditional survey course of international business in both content and approach. We will cover topics such as the nature of international markets, global trade, investment and financial exchange, and the operation of international business functions, with a strong emphasis on the strategy and structure of global business. We will regularly draw upon our experiences and insights at each port of call to further explore the issues of global business. This course relies heavily on the case method, used by top business schools. This method facilitates a student’s broad exposure to the multi-dimensional issues involved in the strategic management of different kinds of firms and the problems they face. In order for this method to be most effective and provide the greatest learning experience, active student participation is expected.

Field Work

Country: China
Day: 6

The globalization of Disney’s Magic has not always been easy.  Hong Kong’s Disneyland is Disney’s third major theme park outside of the U.S. (after the Tokyo and Paris Disneyland, and with a new park being developed for Shanghai).  Disney has faced various challenges balancing the core Disney Magic with adapting the park to local tastes.  In class and prior to this visit, we will explore in depth the development of this park.  Once in Hong Kong, we will spend a day at the park.  The first part of the day will include presentations from management and a tour of the park, with the second half of the day spent exploring the park.
Academic Objectives: 1.  Learn about the challenges HK Disneyland has faced during and since the opening of this park. 2.  Explore the issues related to an “American” company taking its business model to foreign markets, particularly learning from successes and mistakes from previous experiences. 3.  Develop recommendations for what Disney needs to do going forward for continuing success.