As the mass media have become pervasive tools for information, persuasion, and entertainment throughout the world, concerns about their effects have become more pervasive. An understanding of media effects is important to academic researchers, media industry professionals, and media consumers alike. This course is designed to provide you with an overview and analysis of contemporary mass media – examining print, electronic, and web-based media from a historical and critical perspective. Throughout the course the sociological, economic and political effects of mass media – their structure, systems, regulation, industries and operation – will be examined. We will also consider basic communication theories as they have been used to understand and explain various media systems. In addition, we will explore how the mass media influence and are influenced by the greater world community and gain a greater appreciation for how the mass media impact us, and the world around us.
By the end of this course students will:
- Understand the basic characteristics of the media – its structures, processes, and industries.
- Recognize and understand the major historical events, and the social contexts involved in the shaping of the contemporary mass media.
- Know more about how media and the international community interact and affect each other.
- Have a greater understanding of mass communication theory, law and ethics.
- Have a greater critical appreciation for the effects of media on individuals, societies, cultures, and the world around us.
- Recognize the role of media in changing political, social and cultural dynamics on local, national and international levels.
Your goal should be to expand your knowledge of the mass media and its dynamic, ever-evolving influence and impact on you and the world around you.
Field ClassCountry: India
Date: February 28, 2019