Online Storytelling and Audience Engagement

Discipline: Journalism and Media Communication
Instructor: Cubbage
Credits: 3

Field Work: Online Storytelling and Audience Engagement
Prerequisites: One (1) lower-division newswriting course AND one (1) lower-division visual communication course Download Syllabus

By enrolling in JTC 326, students will be able to produce compelling, well-constructed stories online and on social networking platforms or video-logging sites. Students enrolled in this course will take their video production skills from mediocre to great. They will also be afforded the opportunity to develop important skills in researching, writing, and video editing. This course and related assignments will help students construct professional-quality video for personal and online stories and with compelling storylines designed for heightened audience engagement. Students will learn to write scripts with conversational language, create a video montage, and use audio to construct digital articles for an online magazine, social networking site, and other digital media projects. Upon completion of the course, students will be able to use script, audio, and video to compose digital stories, and also develop engaging and creative social media campaigns. During the semester, students will produce an original long-form video project on an approved topic of great importance to them and which is related to their travel experiences. They will also be able to determine the connection between online user engagement and experience and how these experiences relate to the process of news gathering and journalistic function in society.

Field Work