Principles of Marketing (Section 2) [CRN 77620]

Discipline: Marketing
Instructor: Taylor
Credits: 3
Day: A
Start: 1340
End: 1500
Field Work: Day 1 - Monday, 10 October | Morocco
Prerequisites: One (1) principles of microeconomics course AND one (1) calculus course. Per the Instructor: Students should have both required courses to fully grasp material, but would substitute microeconomics or accounting for macroeconomics if high grade obtained. Download Syllabus

This course provides an overview of all the marketing activities involved in providing business customers and consumers with goods and services. More specifically, this course: (1) provides students with an understanding of marketing concepts; (2) applies learned marketing concepts to real world situations; and (3) examines the modification of marketing strategy within a global context.


  • Understand and comfortably use basic marketing terminology.
  • Understand and describe the key elements of the market environment: customers, competitors, company, and the external environment (economic, technological, political/legal, and cultural/social).
  • Understand how marketing managers segment markets, choose target markets, and choose a desired positioning.
  • Describe the elements of the marketing mix (Product, Place, Promotion and Price).
  • Drawing on an analysis of the market environment, develop a coherent marketing strategy that addresses the specific needs of a chosen target market.
  • Understand how marketing strategies are executed in different countries.
  • Understand ethical and technological issues in marketing.

Field Work

Country: Morocco
Day: 1 - Monday, 10 October