Tourism is the world’s largest industry! This course provides students with an informational foundation in tourism and gives students a more extensive knowledge of the tourism industry. Historical perspectives, the organization of tourism, and supply and demand components of the tourism industry are examined. The dynamic and pluralistic nature of the tourism industry is discussed. NRRT 270 is a required course for all Natural Resource Recreation and Tourism and Hospitality Management majors. After completion of this course, students will be able to:
- Provide an informational foundation in tourism and commercial recreation and develop a more extensive knowledge of the tourism industry.
- Generate an awareness of the concerns of the travel and tourism industry and develop skills for identifying industry problems and proposing solutions.
- Gain an understanding of the relationships between tourists, tourist developments and the agencies and institutions that provide opportunities and programs for tourists.
A dynamic field trip to visit a local tourism enterprise will be included into one of the stops along the voyage!
Field WorkCountry: South Africa
Date: March 18, 2019
Cape Town is the landmark of several award winning wines in South Africa. This field course will explore two Cape Town wineries and gain insight into their tourism experiences they offer along with their unique sustainability practices. We will also visit a lion park and learn about the wildlife tours they provide and their unique hospitality program they integrate. Learning Objectives:
- Gain insight from winery managers regarding the application of their sustainable practices to their marketing initiatives.
- Identify the specific tourism experience techniques managers integrate into their business.
- Understand the competitive issues facing the operators and how they separate themselves from each other through promotion.