Principles of Marketing [CRN 27371]

Discipline: Marketing
Instructor: Bird
Credits: 3
Day: A
Start: 16:40
End: 18:00
Field Work: Day 1 | March 31, 2017 | Ghana
Prerequisites: One (1) principles of microeconomics course AND one (1) calculus course Download Syllabus

A survey of successful companies would show them to be customer centered with a commitment to satisfying customer needs in clearly defined target markets.  This course provides an overview of the marketing activities that ensure that business customers and consumers are provided with the goods and services that they need. Students will gain an understanding of the concepts of marketing and will apply those concepts to real world and global situations in a rapidly changing environment.

Field Work

Country: Ghana
Day: 1
Date: March 31, 2017

Sanitation is a major health problem in much of the developing world. For much of the last century, aid to countries in Africa was often an attempt to install western style infrastructure where the basic support systems (clean water, long-term maintenance, etc.) were lacking. In this field class, students will see first hand the construction of sanitation systems that rely on composting, rather than using large quantities of flushed water, and which are affordable. Moreover, in order to fund this construction, the system relies on entrepreneurial efforts through micro-financing. Although there is a non-profit element to this industry, it is funded in the main by local entrepreneurs and consumers. Students will start with a welcome video and an introduction from the Director at GSAP (Global Sustainable Aid Project) in Pokuase, after which they will visit a toilet maker (MAKER), followed by a walking tour of a village to see these sanitation systems in situ.

Learning objectives
1. Understanding social entrepreneurship
2. Marketing nonprofit organizations
3. Using consumer input to develop new products