Over 1.3 billion people travel internationally each year. One in ten jobs is dependent on tourism. The tourism industry also accounts for 10% of global GDP. This course provides students with a comprehensive overview of the world’s largest industry. The historical establishment and development of tourism, the various sectors, and stakeholders involved in the industry, and the behaviors and motivations that influence tourists’ decision-making will be examined. Given the increasing trend towards globalization, both socially and economically, the course will take an international perspective of tourism activities to exemplify how they are related to, and influence, one another. The course also contextualizes tourism within broader social, cultural, economic, political, and natural environments. Each destination represented on the Spring 2020 Semester at Sea itinerary will serve as real-life case studies illustrating critical components of tourism.
Field WorkCountry: Hawaii, United States
Date: January 12, 2020
The goal of this field class is to visit a variety of different tourism operations from each major sector in the industry. Students will also learn how to properly conduct site visits of tourism locations/experiences using a critical eye as required by industry professionals. The activities and evaluation methods utilized during the field class will serve as the benchmark for how students should conduct independent site visits at all other ports throughout their Semester at Sea journey.
Each element of the field class visit will be considered for critique. As we disembark from the MV World Odyssey, the tourism experience begins. While students will no doubt be excited to disembark, the rose-colored glasses need to come off! Students will critique the disembarkation process and transition through the port to our bus bound for the USS Arizona. As we are transported through Honolulu, students should pay attention to traffic patterns and congestion, signage, and other elements that may impact a tourist’s experience. Upon arriving at the USS Arizona Memorial, consider ALL elements of the experience, including but not limited to the museum facilities, ticketing procedures, and the efficiency of operations to see the ship itself.
After touring the USS Arizona which is visited by more than one million people annually, we will be transported to downtown Waikiki where we will have a traditional Hawaiian lunch at one of the oldest family owned restaurants in the area, Haili’s Hawaiian Foods. After lunch, we will visit the five-star Royal Hawaiian Hotel for a back-of-the-house tour. The Royal Hawaiian is the second oldest luxury property in Hawaii with a rich history- the U.S. Navy leased the entire property for $17,500 a month during World War II to house sailors between tours of duty. Students should use this opportunity to ask the manager(s) hosting us about their experiences in tourism industry, the legacy of the Royal Hawaiian, and the hospitality industry in Hawaii, among other things. Upon the conclusion of the hotel tour, we will climb Diamond Head where we will watch the sun set over Honolulu.
1. Visit operations within each sector of the tourism industry and critically evaluate those experiences
2. Identify aspects of tourism and hospitality unique to Hawaii’s culture, history, and environment
3. Understand how various stakeholders complement and interact with one another to formulate a holistic tourism experience