This course is an overview of the field of social psychology, which studies the influence of social interactions on individual behavior, cognition, and affect. This will include seminal theory and research from the past to the present. Topics include, but are not limited to: social cognition; social perception and attributions; attitude formation and change; social influence, conformity, obedience, and compliance; group behavior and leadership; close relationships; prosocial behavior; aggression and violence; and stereotyping and prejudice. An emphasis will be placed on understanding the influence of the social context (including culture) on behavior, cognition, and affect. The course will also focus on practical application of the theories and research to real world phenomena, with a particular emphasis on solving community and global problems. On Semester at Sea, this includes application to life on the ship as well as the countries on the itinerary.
Field WorkCountry: Myanmar (Burma)
Date: February 21, 2017
Students will visit a local marketplace and spend time with local vendors. Students will be expected to interact with the vendors, analyze the persuasion techniques used by the vendors, and also use persuasion techniques that they have learned in class in the marketplace. Students will then take time over lunch to discuss persuasion techniques used on them and that they used, the success of those techniques, and the difference between those techniques and those used in United States. Students will then be taken to a local non-profit where they will tour the facility, talk about persuasion techniques used to raise money or get people to adopt certain practices, and learn about the most effective ways to persuade people.
1. Learn about persuasion techniques used in marketplaces in Burma
2. Have the opportunity to practice persuasion techniques in a real-world setting
3. Learn about persuasion techniques used by a local non-profit company