Strategic Management

Discipline: Business
Instructor: Takeda
Credits: 3

Field Work: Strategic Management
Prerequisites: The standard CSU prerequisites as listed in the course catalog – one (1) upper-division supply chain management course AND one (1) upper-division management course AND one (1) upper-division principles of marketing course AND one (1) upper-division fundamentals of finance course – have been waived by the instructor. Download Syllabus

The purpose of this course is for students to understand how companies compete both globally and regionally. The study of Strategy is the study of the competitive environment of business which comprises the role of institutions and industries in shaping corporate strategic behavior.  This course utilizes a continuous learning model resulting in real time analysis of economic and societal trends, technological innovations, environmental impacts and opportunities, as well as market entry strategies.

Students will develop competency in: understanding the fundamentals of competitive analysis; conducting industry analysis; conducting research on supply chains, market dynamics, competitor behavior, technology trends and consumer trends affecting business; applying innovations in corporate social responsibility and global ethics; conducting a competitor analysis based upon a specific region of the voyage; developing market entry strategies for a particular country along the voyage.

In addition, through the design of course projects, students will improve their leadership and independent thinking skills; collaborative skills, teamwork, and their ability to work well with diverse others.

Field Work