Theory and Practice of Persuasion

Discipline: Semester at Sea Seminars
Instructor: Acosta-Lewis
Credits: 3
Day: B
Start: 0800
End: 0915
Field Work: Day 1 | Myanmar (Burma) Download Syllabus

This course introduces theoretical and applied issues in the study of interpersonal persuasion and persuasion campaigns. It is a theory-based examination of the role of communication in attitude formation and planned social change. It presents a broad overview of the area with an emphasis on theory in the creation and consumption of persuasive messages. As a supplement to theoretical learning, you will create a prosocial persuasion campaign.

Field Work

Country: Myanmar (Burma)
Day: 1

Students will be briefed on the ship about the day’s activities, expectations, and assignments. Students will then visit a local marketplace and spend time with local vendors. Students will be expected to interact with the vendors, analyze the persuasion techniques used by the vendors, and also use persuasion techniques that they have learned in class in the marketplace. Students will then take time over lunch to discuss persuasion techniques used on them and that they used, the success of those techniques, and the difference between those techniques and those used in United States. Students will then be taken to a local non-profit where they will tour the facility, talk about persuasion techniques used to raise money, or get people to adopt certain practices, and learn about the most effective ways to persuade people.
Academic Objectives:
  1. Learn about persuasion techniques used in marketplaces in Myanmar
  1. Have the opportunity to practice persuasion techniques in a real-world setting
  2. Learn about persuasion techniques used by a local non-profit company