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Spring 2023: Asian and European Exploration
Associate Professor

Bonnie Simpson

Western University

Dr. Bonnie Simpson is a consumer psychologist – aiming to make the world a better place by researching why consumers act as we do. She’s most interested in how and why individuals engage in prosocial actions such as sustainable behaviors, charitable giving, and purchasing that supports social good. There is so much inspiration in our everyday actions – like why say no to a $2 donation request at the grocery checkout when you can afford to give? Her teaching often focuses on these areas – she loves to introduce students to marketing concepts that focus not only on corporate marketing orientation (though we’ll cover that too) but also how marketing shapes and is shaped by non-profits, sustainability, and the consumer’s daily life.

Bonnie is an Associate Professor, DAN Department of Management and Organizational Studies, Western University, London, Ontario, Canada. She holds a Ph.D. in Marketing from the University of Calgary, Master in Human Kinetics from University of Windsor, and Bachelor in Sport Management from Brock University – you read that correct – a winding road to consumer psychology that also included working at a number of ski resorts and golf courses in a variety of roles including sales and marketing. Bonnie has studied and taught in countries around the world – such as Canada, Finland, and the Netherlands – and loves how an international classroom brings new perspectives into collaborative applied learning.

When not in the office Bonnie spends much of her time at ski hills, yoga studios, and on lakes and bike trails. Bonnie’s two kids (Briar and Kale) and husband Chris will be joining the voyage. They are excited for this adventure and keen to get to know students and life-long learners on the ship. When traveling, it seems to be the people, more than the location and activities, that the kids remember most, so building relationships and sharing experiences with new friends is sure to be a highlight