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Spring 2023: Asian, African, and European Exploration
Associate Professor

Bonnie Simpson

Western University

Dr. Bonnie Simpson is a consumer researcher – aiming to make the world a better place through understanding why consumers act as we do. She’s most interested in how and why individuals engage in prosocial actions such as sustainable behaviours, charitable giving, and purchasing that supports social good. There is so much inspiration in our everyday actions – like why say no to a $2 donation request at the grocery checkout when you can afford to give? Her teaching often focuses in these areas – introducing students to marketing concepts that focus not only on corporate marketing orientation (though we’ll cover that too) but also how marketing shapes and is shaped by non-profits, sustainability, and the consumer’s daily life.

Bonnie is Associate Professor, DAN Department of Management and Organizational Studies, Western University, London, Ontario, Canada. She holds a PhD in Marketing from the University of Calgary, Master in Human Kinetics from University of Windsor, and Bachelor in Sport Management from Brock University – you read that correct – a winding road to consumer research that also included working at a number of ski resorts and golf courses in a variety of roles including sales and marketing. Bonnie has studied and taught in countries around the world – such as Canada, Finland, and the Netherlands – and loves how an international classroom brings new perspectives into collaborative applied learning.

When not in the office Bonnie spends much of her time at ski hills, yoga studios, and on lakes and bike trails. Bonnie’s two kids (11 and 8) and husband Chris will be joining the voyage and are excited for this adventure and keen to get to know students and life-long learners on the ship. When traveling it seems to be the people, more than the location and activities, that the family remembers most, so building relationships and sharing experiences with new friends is sure to be a highlight.