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Spring 2019: A Voyage of Discovery
Associate Professor

Christopher Blocker

Colorado State University

Christopher Blocker (Chris) is an Associate Professor in the College of Business at Colorado State University. He has taught at the university level for 15+ years and has a background in high-tech marketing and consulting. In his research and ongoing work with organizations, Chris specializes in understanding how to create value in the marketplace and what people value in a variety of contexts, including traditional for-profit businesses as well as social enterprises working in impoverished communities both in the United States and in developing markets.

Chris received his Ph.D. at the University of Tennessee, his MBA at TCU, and has taught a variety of courses. A sample of these courses include Global and Cross-cultural Marketing Strategy, Product Design, Business + Social Impact, and Marketing Principles across five universities, including the University of Tennessee, Baylor University, the Université de Caen in France, Tulane University, and Colorado State University. He relishes the opportunity to engage in active learning with students, and one of his favorite teaching assignments was a social mission-oriented course that involved an immersion experience with students in Nicaragua. Chris’ research in value creation has been published in premier journals and he enjoys blending cutting-edge research insights, recent consulting projects with organizations, and students’ perspectives in the courses that he teaches.

Chris is married to his best friend Amanda and they have four wonderful children, Ryan, Rebekah, Jacob, and Halle. Chris counts it a great privilege to work with students and help them develop the skills, knowledge, and passion they need for their careers and life.