Clinical Professor

Gail Ayala Taylor

Dartmouth College

Professor Taylor received her PhD in marketing from Florida State University where she was a McKnight Fellow. She holds a BA in hotel, restaurant, and institutional management and an MBA in marketing, both from Michigan State University. She has also studied culinary arts at Ecole hôtelière in Switzerland and oenology in the wine regions of France. She has been on the faculty at the Tuck School of Business
at Dartmouth College since 2000. In addition to teaching courses in services marketing, she has led MBA students to West Africa as part of a course on global initiatives in management and to Thailand for a field study in international business. In addition to teaching undergraduates and graduate students she regularly teaches mangers, CEOs and business owners through various executive education programs.

Her research interests include customer loyalty, service employee retention, and the effectiveness and impact of nontraditional promotion techniques. Additionally, she conducts research to better understand the factors that contribute to a successful transition from college to career for recent college graduates. Her research has appeared in a variety of academic journals and she is a contributing author for the books Service Quality in Hospitality Organizations and Advertising Research: The Internet, Consumer Behavior and Strategy.

Professor Taylor has received several “Best Paper” awards and has been recognized as an outstanding Woman Leader as a recipient of the “Dux Femina Facti” award. She has also been recognized as an honored guest at the PhD Project’s marketing doctoral student association’s annual conference. Prior to joining the faculty at Tuck, Professor Taylor held academic positions at Northwestern University and the
University of Georgia. She has also been a visiting professor at ULB-Solvay Business School in Brussels and spent a year as a visiting scholar at INSEAD – The Business School for the World, in Singapore.

She is an avid supporter of global experiential learning and cites teaching on the Fall 2016 Semester at Sea voyage as one of the highlights of her career.