Clinical Professor

Gail Taylor

Dartmouth College

Professor Taylor received her PhD in marketing from Florida State University where she was a McKnight Fellow. She holds a BA in hotel, restaurant, and institutional management and an MBA in marketing, both from Michigan State University. She has also studied culinary arts at Ecole hôtelière in Switzerland and oenology in the wine regions of France.  She is curently on the faculty at the Tuck School of Business at Dartmouth College. In addition to teaching courses in services marketing at Tuck, she has led MBA students to West Africa as part of a course on global initiatives in management and to Thailand for a field study in international business.  Her research interests include customer loyalty, service employee retention, and the effectiveness and impact of nontraditional promotion techniques. Her research has appeared in a variety of academic journals and she is a contributing author for Service Quality in Hospitality Organizations and Advertising Research: The Internet, Consumer Behavior and Strategy.  She has also presented her research at numerous national and international conferences.

Professor Taylor has received several “Best Paper” awards and has been recognized as an outstanding Woman Leader as a recipient of the “Dux Femina Facti” award.  She has also been recognized as an honored guest at the PhD Project’s marketing doctoral student association’s annual conference.  Prior to joining the faculty at Tuck in 2000, Professor Taylor held academic positions at Northwestern University and the University of Georgia.  She has also been a visiting professor at ULB-Solvay Business School in Brussels and spent a year as a visiting scholar at INSEAD – The Business School for the World, in Singapore.