Lyn S. Amine is Professor Emerita of Marketing and International Business at Saint Louis University, a Distinguished Fellow of the Academy of Marketing Science (AMS), and a Senior Fulbright Scholar. Lyn’s contributions to the field of International Marketing were recognized at Saint Louis University by the honorary title of Shaughnessy Fellow in International Marketing. Lyn has held elected leadership positions as President of the Women of the Academy of International Business, member of the Board of Governors of AMS, and President of the Faculty Senate of Saint Louis University. She currently serves on the Editorial Boards of several journals and has over eighty research publications. Lyn’s professional experience is in the fields of consumer advertising, export marketing, and consulting in international business. Her current research interests are cross-cultural consumer marketing, country image, women entrepreneurs, and sustainable development, with a regional focus on North Africa and the Middle East, India and China. Lyn has lived and taught in several countries, namely Bahrain, Oman, Morocco, the UK, France, and the US, and was a faculty member in Commerce on the Spring 2010 world voyage of the Semester at Sea. Lyn is bilingual in English and French, and lives with her husband in Nice, France. For fun, Lyn loves to travel to new places and meet new people. For a rest, Lyn loves to read a good book with a cup of caffe mocha, preferably by the sea.