Peggy Sue Loroz is a Professor of Marketing in Gonzaga University’s School of Business Administration in Spokane, Washington. She earned her Ph.D. in Marketing with a second field in Social Psychology from the University of Colorado-Boulder, and her Bachelor’s degree in Business Administration from Gonzaga University, with majors in Marketing and International Business and a minor in Spanish. Her prior international experiences include teaching for a semester in Florence, Italy, and studying abroad in Valencia, Spain. She primarily teaches courses in Consumer Behavior, Persuasion, and Marketing Ethics at both the undergraduate and graduate levels. Dr. Loroz’s research interests lie in the areas of consumer psychology and social marketing, and her work has been published in the Journal of Marketing and Public Policy, Psychology & Marketing, the Journal of Jesuit Business Education, and Marketing Education Review, among others. She served as an Executive Board Member of the Society of Consumer Psychology for seven years, co-chairing the Education and Training Committee. Dr. Loroz has been honored for her teaching and scholarship with several awards, including the Loeken Academic Excellence Faculty Award, the Gonzaga University Exemplary Faculty Award, and the Outstanding MBA Professor of the Year for 2011-12.