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Associate Professor of Business and Social Entrepreneurship

Scott McCoy

Mason School of Business, The College of William & Mary

Scott McCoy is an Associate Professor of Business and Social Entrepreneurship at The College of William & Mary. He earned his PhD in Business Administration from the University of Pittsburgh.

Professor McCoy has traveled the world extensively, having lived in the USA, Australia, Chile, and the Dominican Republic. He also had extended stays in several countries, including Argentina (2009), Cuba (ongoing), Dominican Republic (ongoing), Guatemala (2012), Hungary (2010), and Mexico (2006). He has taught business courses at, and collaborated onsite with, universities in Australia, Chile, Cuba, Dominican Republic, Guatemala, Hungary, Mexico, and the USA.

Professor McCoy’s current research interests are in the area of Online Advertising, Social Media, Human Computer Interaction (HCI), Social Entrepreneurship, and Teaching Assessment. His research has been presented or published (or forthcoming) in many national and international conferences and journals such as Information Systems Research (ISR), Communications for the Association of Computing Machinery (CACM), European Journal of Information Systems (ISJ), Information Systems Journal (ISJ), Journal of the Association for Information Systems (JAIS), and Communications of the Association for Information Systems (CAIS).

He currently teaches Strategic Analysis and Consulting, and Social Entrepreneurship. The latter focus includes traditional campus courses, as well as extended fieldwork experiences in the Dominican Republic and Cuba over Summer and Winter breaks, respectively.

Prof. McCoy is a RPCV (Returned Peace Corps Volunteer) from the Dominican Republic. Following Hurricanes Katrina and Rita in August 2005, Professor McCoy was one of 272 Peace Corps Response volunteers (formerly known as Crisis Corps) who served domestically on relief efforts in the Gulf States through an agreement with the Federal Emergency Management Agency (FEMA). This deployment of volunteers was the first and only time Peace Corps has served domestically.