The typographic update to our logo shifts hand-drawn text to a tall sans-serif that will be the grounding typeface for the brand. With this shift, we have introduced a horizontal variation of our logo to create the necessary variety needed in logo formats for different design use cases.

Additionally, we have introduced a more “in the know” logo variant that serves as a monogram logo for Semester At Sea: SAS. A term that colloquially and in text is often used as Semester At Sea shorthand. The goal of this to lean into and create ownership around a natural tendency.

While our primary logos are to be utilized freely, our SAS monogram logo should only be used colloquially—this means that students already familiar with the brand may see this logo on merch, or other “insider” materials, but it should never be used externally or for marketing collateral.

When printing limitations prevent the use of multiple colors, or when the medium only supports a single ink, we provide a streamlined logo version that maintains our brand’s integrity—it’s essential to have a single color logo for this use. To ensure clarity and legibility in this format, the wave element is strategically removed from the letters. This separation allows the logo to remain distinct and recognizable, even in its most minimal form.

This one-color variant of the Semester at Sea logo is designed to meet the technical requirements of these situations, however it should not be used if not technically necessary.

Please note that this one-color logo variant is exclusively used for materials requiring one-ink printing. For all other applications, the standard multi-color logo should be used to fully represent our brand identity

Safe space refers to the clear area around the logo that prevents overcrowding and ensures the logo stands out prominently. This space is crucial for maintaining the logo’s legibility and visual integrity, especially when used in various layouts and sizes.

1. Minimum safe space:
Always keep a clear area around the logo that is at least two waves. This space helps the logo breathe and ensures it remains easily identifiable.

2. Consistency:
Apply this rule consistently across all applications, including digital and print materials, to maintain a cohesive brand appearance.

3. Adaptive use:
Whether scaling the logo up or down, adjust the safe space proportionally to maintain the integrity of the logo’s presentation.

The logo wave will be used as the measurement to calculate the safe space for all our logos. When being used for measurement it should be at the same scale as presented in the logo. This consistent distance ensures that the logo has adequate breathing room and maintains its visual integrity across all applications.

Safe space refers to the clear area around the logo that prevents overcrowding and ensures the logo stands out prominently. This space is crucial for maintaining the logo’s legibility and visual integrity, especially when used in various layouts and sizes.

1. Minimum safe space:
Always keep a clear area around the logo that is at least two waves. This space helps the logo breathe and ensures it remains easily identifiable.

2. Consistency:
Apply this rule consistently across all applications, including digital and print materials, to maintain a cohesive brand appearance.

3. Adaptive use:
Whether scaling the logo up or down, adjust the safe space proportionally to maintain the integrity of the logo’s presentation.

The logo wave will be used as the measurement to calculate the safe space for all our logos. When being used for measurement it should be at the same scale as presented in the logo. This consistent distance ensures that the logo has adequate breathing room and maintains its visual integrity across all applications.

Safe space refers to the clear area around the logo that prevents overcrowding and ensures the logo stands out prominently. This space is crucial for maintaining the logo’s legibility and visual integrity, especially when used in various layouts and sizes.

1. Minimum safe space:
Always keep a clear area around the logo that is at least two waves. This space helps the logo breathe and ensures it remains easily identifiable.

2. Consistency:
Apply this rule consistently across all applications, including digital and print materials, to maintain a cohesive brand appearance.

3. Adaptive use:
Whether scaling the logo up or down, adjust the safe space proportionally to maintain the integrity of the logo’s presentation.

The logo wave will be used as the measurement to calculate the safe space for all our logos. When being used for measurement it should be at the same scale as presented in the logo. This consistent distance ensures that the logo has adequate breathing room and maintains its visual integrity across all applications.

Our brand icon for Semester At Sea is the extracted wave from our logo. This design element is versatile and can be used in all our brand colors, adding a unique touch to our swag and design highlights.

While our brand icon a distinctive flair to our branding, it is important to note that it will never replace our main logos. Instead, it serves as a complementary detail, enhancing and reinforcing our visual identity.

The brand icon is designed to be a subtle yet impactful element, always working alongside our primary logo to create a cohesive and recognizable brand presence.