JTC 374 Social Media Management

Overview of Course

This course is designed for students to better understand how to utilize social
media for personal and professional goals, through the lens of goalsetting, strategy
and tactics. This course will provide students with real world applications as they
venture across different countries on the voyage, learning cultural differences in the
application and use of social media.

By understanding how social media is used in different context in each country that
we visit, students will also learn how to create engaging content. Additionally, they
will learn how to collect, analyze and report on social media data in
order to make informed decisions. These informed decisions will be beneficial
especially for students that are interested in careers in social media strategy,
content creation, advertising and public relations careers.