Retail Supply Chains Worldwide

Discipline: Semester at Sea Seminars
Instructor: Laseter
Credits: 3
Day: C
Start: 0920
End: 1035
Field Work: Day 1 - Casablanca - Sunday, 23 June | Morocco
Prerequisites: None Download Syllabus

The fiercely completive retail environment has led to supply chains stretching across the globe. This course explore the supply chain challenges of retailers ranging from emerging Internet retailers such as in California to integrated retailers such as Zara in Spain to small stall operators in Morocco.  It also views the issues through the lens of manufacturers selling to and through those retailers including pasta maker Barilla in Italy and cherry producer Alara Agri in Turkey and Mattel in the US. Using a mix of readings, cases, simulations, field projects, and exercises this course explores the strategic rationale and challenges of global supply chain management.

Field Work

Country: Morocco
Day: 1 - Casablanca - Sunday, 23 June

 June 23 (Casablanca, Morocco) Students will travel to a major open air shopping district in Casablanca to observe and collect data on stall-based vendors to understand supply chain differences and how they compete with global, mass-market retailers. Academic Objectives:

  1. First-hand observation of various retail formats
  2. Appreciation of the tradeoffs of quality, variety, service, and cost in the retail landscape.
  3. Insight into the particular supply chain challenges for retailers and suppliers in developing markets