This course provides an overview of the major challenges businesses encounter while operating internationally. Three perspectives will be addressed, including macro, micro, and strategic elements necessary for successful global operations.
Macro elements include such areas as political, economic, social and technological understanding of the relevant context for business. Managers need these kinds of insights to be able to navigate challenges relating to areas such as varying regulations, legal requirements, cultural differences, and trade barriers.
Micro elements include addressing the specific functional areas as they relate to international business challenges. Global markets present challenges for all areas of the firm, including marketing, finance, operations, accounting, and human resources.
Strategic elements consider the overall firm perspective addressing such topics as industry positioning, competition, leadership, collaboration and strategic groups. Strategy connects the pieces of the firm within a coherent mission and vision.
The shipboard experience provides a natural laboratory to explore international business management principles. Cases, assignments and directed readings will probe the way firms approach their operations across markets as we move through Europe, Asia and Africa. While in port, students will experience firsthand the different approaches to business in these countries through direct observation.
Field WorkCountry: China
Date: November 24, 2017
The class will visit the Disneyland theme park in Shanghai, observing first-hand the application of a western global service provider in an Asian context, both through the park experience and meetings with park management.
1. Observe the operations of a major multinational corporation with a substantial operation in China.
2. Engage with the theme park experience to understand the ways that Disney adapts this operation to the local culture, versus importing centralized practices.
3. Experience operational challenges for global companies in areas such as human resource management, marketing, and services management.