International Business Management [CRN 27388]

Discipline: Management
Instructor: Marshall
Credits: 3
Day: B
Start: 08:00
End: 09:20
Field Work: Day 5 | February 14, 2017 | Vietnam
Prerequisites: One (1) principles or fundamentals of finance course, AND one (1) principles or fundamentals of marketing course, AND one (1) principles or fundamentals of management course Download Syllabus

Effective leadership in an increasingly interdependent world requires a heightened consciousness of the influence of globalization.  Globalization – enabled particularly by continual advances in communications and transportation technologies – impacts the political institutions, social conventions and the natural environments of countries and regions. This course is comprised of four segments. The first section provides an understanding of the broad global issues and challenges. Focus is placed on the analysis of country differences in cultural, economic and political economy. Second, participants will explore the variety and origins of cultural values in different countries and regions and how those values influence management and organizational practices. The third section looks at organizational forms and international strategies in different countries. It aims to develop understanding of how to gain competitive advantage and compete successfully in the international marketplace. The final section deals with corporate social responsibility and sustainability-related business practices in different country contexts. Building on the previous three sections, participants will enhance their capacities as multi-cultural leaders and global citizens.

Field Work

Country: Vietnam
Day: 5
Date: February 14, 2017

Our primary host will be Adidas, a global brand in the athletic apparel and footwear industry. Our field class will include a visit to the Adidas offices. A series of presentations by the leadership and staff will cover strategy, product design, sourcing and manufacturing, human resources and corporate social responsibility. Based on your own research prior to and during the Field Class, you will write a paper the fully explores the strategy of Adidas in Viet Nam. The Field Class and Assignment is worth 50 points. Upon completing the field class, each student will write a Paper. It will be no more than 3 pages long with between 900 to 1200 words.

Learning objectives:

  1. Gain a deeper understanding of how a global company designs its strategy and operations in Vietnam.
  2. Understand the structure of product design, materials sourcing, manufacturing and human resource management activities of a global company in Vietnam.
  3. Enhance your knowledge of how corporate social responsibility (CSR) manifests in a global company’s international markets, most particularly Vietnam.