International Marketing (Section 1)

Discipline: Semester at Sea Seminars
Instructor: Loeb
Credits: 3
Day: A
Start: 1300
End: 1415
Field Work: Day 1 - Rio de Janeiro - Friday, 7 November | Brazil Download Syllabus

The International Marketing course will examine the concept of global marketing, the bases and promotion of international trade; the institutions, managerial processes, models, frameworks and theories related to marketing in the global arena.  The impact of international economics, culture, governmental policies, global and regional trade alliances, and other multilateral entities on trade patterns and marketing decision-making in global firms are considered.

Field Work

Country: Brazil
Day: 1 - Rio de Janeiro - Friday, 7 November

Students will be exposed to two types of shopping areas in Brazil.  One, a more everyday type of shopping area, and one, more of a mall area. They will be provided with items they are to find, as in a scavenger hunt.  Some of the items are to be every day, some more exotic. Academic Objectives: 1. In the course of their 'shopping' the students will compare and contrast Brazilian shopping with that in their home country 2. They will recognize how similar people are across cultures in terms of products they need 3. They will recognize that shopping methods are not the same in every country