Who are the communicators and what are the most important issues? This course, which will require considerable reading, analysis and discussion, encourages students to think about the role of the news media, both national and international. Students will be expected to discuss the cultural, political, social and economic issues that are covered, and not covered, by the press. In addition, the class will track the response and follow-up to coverage of on-going international issues. For a final project, students will select three major countries and a single topic, such as migration, for a comparison and analysis of communication content, constituency and potential impact. More generally, the course will cover the current state of the media business in the countries visited, will analyze global media and citizen journalism, examine press freedom, discuss the role of foreign correspondents, local journalists and public relations professionals. The course will also consider the roles of state-owned and independently-owned media and the competition for information generated by the international press.
Field ClassCountry: Vietnam
Date: November 14, 2017
Saigon is the name used by locals for their city, which is officially named Ho Chi Hinh City. And, most residents call themselves Saigonese, despite the fact that the city was renamed Ho Chi Minh City in 1976, honoring the revolutionary, Nguyen Tat Thanh, who was later to be known as Ho Chi Minh. Despite some 40 years to get accustomed to the name change, many still prefer to call their city Saigon. For example, District 1, which is downtown, uses Saigon. Official publications, however, used Ho Chi Minh City. Still, the city newspaper is The Saigon Times and visitors are encouraged to see the Saigon Zoo. The international airport uses the call letters SGN. Which sectors seem to prefer HCMC? Why? Keep in mind that between 1954 and 1974 the two Vietnams had no diplomatic, cultural or commercial relations. Is there evidence that things have improved? How effective is the city’s communication for those who may be confused?
1. To understand the challenges of communicating and managing national identity.
2. To engage in a strategic planning exercise.
3. To develop team work and presentation skills.