Marketing Strategy

3500-102:
Discipline: Semester at Sea Seminars
Instructor: Trittipo
Credits: 3
Day: B
Start: 1550
End: 1705
Field Class: Day 1 - Thursday, 22 October | Morocco Download Syllabus

Marketing Strategy provides a practical, straightforward approach to analyzing, planning, and implementing marketing strategies. The focus is based on the creative process involved in applying the knowledge and concepts of marketing to the development and implementation of marketing strategy. The goal is to encourage students of marketing to think and act like marketers. By discussing the key concepts and tools of marketing strategy, our emphasis on critical thinking, both analytical and creative, allows students to understand the essence of how marketing decisions fit together to create a coherent strategy.

This course uses a case-oriented approach to develop your professional skills in analysis, planning, implementation and management of marketing programs. As an advanced senior course in Marketing, your skills in financial analysis, market analysis, spreadsheet analysis, and a solid grasp of marketing management issues will be critical components of your success in this course. Your full participation and efforts will be required during the course. You will examine complex topics pertaining to planning issues, industry market conditions, and corporate priorities. A mature and professional approach is required. Unless you have a significant amount of work experience, this course is best suited as the final course in the marketing curriculum. Considerable study time will be required to complete this course successfully.

Field Class

Country: Morocco
Day: 1 - Thursday, 22 October

Marketing Strategy provides a practical, straightforward approach to analyzing, planning, and implementing marketing strategies. The focus is based on the creative process involved in applying the knowledge and concepts of marketing to the development and implementation of marketing strategy. The goal is to encourage students of marketing to think and act like marketers. By discussing the key concepts and tools of marketing strategy, our emphasis on critical thinking, both analytical and creative, allows students to understand the essence of how marketing decisions fit together to create a coherent strategy.

Academic Objectives:

1. Provide an overview of a market-driven strategy and business and marketing strategies.

2. Understand markets, segments, customer relationships, and market learning processes..

3. Apply the foundation for designing market-driven strategies.

4. Understand market driven program development.

5. Examine organizational implementation of market driven-strategies.