Product Design [CRN 31335]

Discipline: Marketing
Instructor: Blocker
Credits: 3
Day: B
Start: 0930
End: 1050
Field Work: Day 1 | April 11, 2019 | Morocco
Prerequisites: One (1) upper-division marketing course Download Syllabus

Innovating to create new and sustainable products, services, and ideas is one of the most critical tasks. Yet, developing successful new ideas is incredibly challenging! Together, we will dive into the world of designing solutions for the marketplace and society using a the popular design thinking approach to solving problems. Students will emerge from the course with new ways of thinking and skillsets (e.g., concept development, low-fidelity prototyping, journey mapping). By the end of the course, students will have internalized and developed experience with a framework to (1) lead an innovation process in any type of organization, and having (2) developed creative competence to act as a catalyst for new ideas. Additionally, we will be exploring how to “Design Your Life and Career” using the principles of design thinking.

Field Work

Country: Morocco
Day: 1
Date: April 11, 2019

Students and local collaborators will discuss and practice walking through a version of the Google Venture Design Sprint for innovation. During the day, we will focus on the flexible tools and techniques of design thinking with an emphasis on creative problem solving, systematic processes for ideation, and idea selection within the context of social ventures. The end of the day will include a report-out of new ideas generated during the session. Learning Objectives:

  1. Work with local stakeholders to apply the design thinking process to a social venture context
  2. Understand the challenges for social ventures in different contexts
  3. Develop familiarity with designing and adapting an innovation workshop