Discipline: Business Instructor:Sarason Credits: 3 Day: A Start: 1400 End: 1520 Field Work: Day 2 | November 15, 2018 | Vietnam Prerequisites: One (1) supply chain management course AND one (1) upper-level finance course AND one (1) upper-level marketing course AND one (1) upper-level management course or permission of instructor Download Syllabus
Strategy is the pattern of resource allocation that enables a firm to improve or maintain its performance, and strategic management is the process through which firms choose and implement their strategies. In this course, we will analyze the formulation and implementation of the strategic management process in a variety of industries. The focus will be on how a company can achieve sustained competitive advantage. The principles for integration and strategic management are taught through case analysis. Cases are analyzed which draw upon principles learned in other functional areas and then extends this understanding by applying principles to the case. In addition to cases from published sources, the class will make use of ‘real time’ cases co-authored by the professor. This course will focus on strategic management in a global setting. The cases will draw from the countries being visited.
Country: Vietnam Day: 2 Date: November 15, 2018
We will visit the Coca-Cola operation in Ho Chi Minh and learn about their operations in Vietnam. We will research the company before the visit and do a strategic analysis of their operations. Subsequent to the visit the students will write a case brief and make specific strategic recommendations for the corporation. Learning Objectives:
Connect the course content to the reality of doing business in an emerging economy that operates under a communist political system.
Apply principles of international strategic management covered in class.
Learn the practical issues related to working within Asian cultures.
Explore issues related to being an American living and working in an Asian country.
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